WhatsApp Gained Most Monthly Active Users in India in 2020: App Annie

WhatsApp Plans to Show Ads, But Rollout Delayed Until Facebook’s Unification of Platform Completes: Report


WhatsApp emerged as the highest app of 2020 in India with most month-to-month lively customers, in accordance with cell analytics agency App Annie. This would possibly change in 2021 as customers are shifting away from WhatsApp due to privateness issues, however in a locked down 2020, WhatsApp took centre stage. The prompt messaging app additionally outpaced main social apps together with Facebook and Instagram when it comes to getting customers’ consideration, with 21.Three hours spent by customers per 30 days on a mean.

However, Telegram, which strongly competes in opposition to WhatsApp, led the chart of prime breakout social apps within the nation. Telegram has now crossed 500 million month-to-month customers, including 25 million new customers in just three days after the WhatsApp controversy began.

Other apps together with YouTube and MX Player additionally noticed a rise in time spent within the nation as individuals stayed indoors for months as a result of coronavirus outbreak.

The particulars available within the State of Mobile 2021 report by App Annie confirmed that the common month-to-month time spent per consumer on WhatsApp in India elevated 23.87 p.c in 2020 to 21.Three hours from 17.2 hours. Facebook’s native app additionally noticed an uptick and it gained 17.1 hours of common month-to-month time spent per 30 days within the nation. Similarly, time spent on Truecaller within the nation elevated to 4.6 hours from 3.1 hours.

TikTok, which was banned by the government in late June, additionally noticed a rise in common time spent within the nation. According to App Annie, the short-video app noticed 29.27 p.c improve in common time spent of 10.6 hours within the nation in 2020 regardless of the nationwide ban.

WhatsApp, Facebook, Truecaller, Facebook Messenger, and Amazon had been the highest 5 apps within the nation with most month-to-month lively customers, the agency famous.

WhatsApp, Facebook, and Truecaller had been the highest three apps in India in 2020 with most month-to-month lively customers
Photo Credit: App Annie

 

The checklist of main social media apps when it comes to month-to-month lively customers featured Telegram on prime, adopted by WhatsApp, Instagram, MX TakaTak, and Moj.

However, Facebook, WhatsApp, Snack Video, Instagram, and TikTok grew to become the highest downloaded apps within the nation, in accordance with the report. Ludo King, Carrom Pool, Hunter Assassin, Free Fire, and Bubble Shooter by Ilyon, then again, got here as the highest 5 downloaded video games amongst Indian customers.

Developed by Indian writer Gametion, Ludo King, additionally emerged as the highest recreation within the nation, adopted by PUBG Mobile, Free Fire, Candy Crush Saga, and Carrom Pool. Titles resembling Free Fire, PUBG Mobile, Ludo King, and Call of Duty: Mobile obtained more often than not spent of Indian customers in 2020.

As the federal government imposed lockdown, numerous cell phone customers began switching to video streaming apps. This pattern has been seen in App Annie’s report fairly properly as the common month-to-month time spent on YouTube within the nation hit 26.Four hours per 30 days. This was up from 21.Four hours in 2019. Apps together with MX Player, Netflix, and Amazon Prime Video additionally noticed a rise in time spent within the nation.

MX Player emerged because the main video streaming app within the a part of time spent, adopted by Netflix, Amazon Prime Video, Airtel TV, and WeTV.

App Annie additionally seen progress in cell commerce apps in 2020. Particularly, in India, Flipkart obtained essentially the most common time spent on cell commerce apps, adopted by Amazon, Olx, BigBasket, and Ajio. One of the explanations might be the lockdown that pushed a number of Indians in the direction of on-line grocery purchasing.

The lockdown pressured as a result of pandemic additionally resulted within the success of on-line training apps, with Google Classroom emerged as essentially the most downloaded training app within the nation. Vedantu, Tips for File Transfer 2020, Doubtnut, and DIKSHA had been the next prime downloaded training apps within the Indian market.

We weren’t simply utilizing apps for longer — spending on apps additionally elevated in 2020, with Tinder, Disney+ Hotstar, Google One, Truecaller, and Netflix emerged because the main apps attracting cash from their customers in India. Free Fire, PUBG Mobile, Coin Master, Teen Patti, and Clash of Clans, then again, got here as the highest client spend video games within the nation.

The report additionally highlighted that over 24.27 billion cell apps had been downloaded from app shops together with Apple’s App Store and Google Play within the nation in 2020. This interprets to 11.13 p.c of the 218 billion app downloads reported globally.

Overall client spend on apps within the nation hit $500 million (roughly Rs. 3,652 crores). Indian smartphone customers additionally spent over 650.66 billion hours on apps within the yr.


What would be the most fun tech launch of 2021? We mentioned this on Orbital, our weekly expertise podcast, which you’ll be able to subscribe to through Apple Podcasts, Google Podcasts, or RSS, download the episode, or simply hit the play button beneath.

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