TikTookay Could Be Planning India Comeback, Letter to Employees Suggest: Report

TikTok Faces Another Test: Its First US Presidential Election


In a letter to staff, TikTookay India Head Nikhil Gandhi mentioned the corporate has taken steps to adjust to knowledge privateness and safety necessities and is optimistic a few constructive end result. PUBG Mobile’s announcement on Thursday the place it talked about new safety preparations and customisation for India may level to a path again to the nation for the Chinese video sharing platform as effectively, though within the case of PUBG it’s owned by a Korean firm, Krafton, and it confused that time very clear in its announcement. In the letter, Gandhi mentioned that the ByteDance-owned app is dedicated to complying with native legal guidelines, together with necessities for knowledge privateness and safety. Gandhi additionally sees an “immense growth opportunity for TikTok in India.”

“Our clarifications have been submitted to the Government and we will continue to allay any further concerns they may have. Together with our employees, we remain dedicated to our users and creators who have found not only recognition but also new avenues of livelihood through our platform,” Gandhi wrote within the letter, in keeping with a report by Hindustan Times.

TikTok was banned by the Government in June, together with 58 extra apps together with WeChat, UC Browser, and others. In its discover, the Government acknowledged that these apps are prejudicial to sovereignty and integrity of India, defence of India, safety of state, and public order.

The social media platform partnered with prime businesses to assist acquire perception from safety researchers, tutorial students, and unbiased consultants to uncover potential threats and strengthen its safety defences. TikTookay additionally partnered with third-party consultants and regulators to validate its progress.

In India, ByteDance has over 2,000 staff, who’ve been assured that greatest efforts are being made to resolve the state of affairs within the nation. Employees have been additionally awarded a wage bonus to deal with the ban announcement and the unprecedented financial and social upheaval owing to the continuing pandemic. To hold in keeping with the worldwide norms, TikTookay additionally carried out an annual efficiency assessment cycle and targeted on a number of studying and improvement alternatives to assist staff upskill themselves. “Our employees have been at the heart of our business and we place utmost importance on our employees’ personal and professional well-being,” Gupta added in his letter.

In September, the Government but another round of bans on apps and video games that blocked downloads of the favored battle royale, PUBG Mobile. Nearly a month later, PUBG Corporation and mother or father firm Krafton announced {that a} new sport titled PUBG Mobile India will probably be launched quickly, particularly to cater to avid gamers within the nation. The in-game content material is claimed by the builders to be improved and customised to “reflect local needs.” These embody absolutely clothed new characters, a digital simulation coaching floor setting, and inexperienced hit results as an alternative of crimson. It stays to be seen if TikTookay adopts an analogous India-friendly strategy to relaunch its companies within the nation.


Should the federal government clarify why Chinese apps have been banned? We mentioned this on Orbital, our weekly expertise podcast, which you’ll be able to subscribe to by way of Apple Podcasts, Google Podcasts, or RSS, download the episode, or simply hit the play button under.

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