India’s smartphone gross sales fell 13 % within the second quarter in contrast with the earlier one as a second wave of COVID-19 infections damage demand on this planet’s No. 2 smartphone market, a analysis report mentioned on Thursday.
Online smartphones purchases, nevertheless, helped gross sales surge 87 % in contrast with a 12 months earlier, according to market analysis agency Canalys.
“Smartphone vendors in India had assumed COVID-19 would not return, and several planned to invest in infrastructure for branded stores and partnerships with third-party offline channels. But once again they were quickly compelled to pivot to an online strategy,” Canalys analyst Sanyam Chaurasia wrote within the report.
Chaurasia predicted the nation will see a rebound within the second half of this 12 months as vaccinations enhance shopper confidence and as smartphone manufacturers launch new merchandise.
As the specter of a 3rd wave of COVID-19 infections nonetheless looms in India, buyer behaviour and industrial operations will proceed to regulate to pandemic situations, serving to scale back the impression, the analyst wrote.
© Thomson Reuters 2021