Smartphone Sales in India Fell 13 Percent During Second COVID-19 Wave: Report

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India’s smartphone gross sales fell 13 % within the second quarter in contrast with the earlier one as a second wave of COVID-19 infections damage demand on this planet’s No. 2 smartphone market, a analysis report mentioned on Thursday.

Online smartphones purchases, nevertheless, helped gross sales surge 87 % in contrast with a 12 months earlier, according to market analysis agency Canalys.

“Smartphone vendors in India had assumed COVID-19 would not return, and several planned to invest in infrastructure for branded stores and partnerships with third-party offline channels. But once again they were quickly compelled to pivot to an online strategy,” Canalys analyst Sanyam Chaurasia wrote within the report.

China’s Xiaomi continued to be the highest model favoured by Indian consumers with a 29 % market share, adopted by South Korea’s Samsung Electronics at 17 % share, Canalys mentioned.

Chaurasia predicted the nation will see a rebound within the second half of this 12 months as vaccinations enhance shopper confidence and as smartphone manufacturers launch new merchandise.

As the specter of a 3rd wave of COVID-19 infections nonetheless looms in India, buyer behaviour and industrial operations will proceed to regulate to pandemic situations, serving to scale back the impression, the analyst wrote.

© Thomson Reuters 2021


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