That’s the most recent message from the United Nations’ Verified initiative, which needs folks world wide to pause earlier than sharing emotionally charged content material on social media.
“One of the ways it [misinformation] is spreading is the way people are sharing”, Melissa Fleming, who oversees the UN’s international communications effort, stated on the eve of the Pause marketing campaign’s launch, chosen to coincide with Social Media Day.
“The idea of pause is: take care before you share. We hope that ‘take care before you share’, starts to be a social norm that people have in the back of their heads and that will enable a personal behavior change.”
The Pause campaign consists of movies, graphics and vibrant gifs that stress sharing solely trusted and correct science-based social media content material.
It is supposed to get folks eager about misinformation, which is usually packaged as being “more slick, more shareable” and stuffed with “black and white statements that people who communicate responsibly, and rely on science, would not do because we have to communicate nuance”, Ms. Fleming stated.
She famous that, for instance, anti-vaccine teams are already popping out in opposition to a future COVID-19 vaccine.
Through Verified, the UN has recruited so known as “digital first responders” to counter pretend information. These responders – of whom there are greater than 10,000 signed up for the day by day and weekly feeds – vary from truth checkers in Colombia, to younger journalists within the United Kingdom, and the quantity signing up is rising at a fee of about 10 per cent per week, based on the UN’s Department for Global Communications.
The marketing campaign additionally has the help of a lot of the international locations that make up the UN. Spearheaded by Latvia, some two-thirds of the 193 UN Member States put out a press release on 12 June, countering the proliferation of widespread misinformation, within the context of COVID-19.
“We are… concerned about the damage caused by the deliberate creation and circulation of false or manipulated information relating to the pandemic. We call on countries to take steps to counter the spread of such disinformation, in an objective manner and with due respect for citizens’ freedom of expression,” the statement reads.
Quite a lot of giant media corporations world wide are additionally distributing Pause content material on their channels, on-line and by way of textual content message.
The goal is to assist stem the unfold of inaccurate details about COVID-19 on social media, Ms. Fleming stated, stressing that solely platforms like Facebook or Twitter can really cease the viral unfold of faux information.
“We also need the platforms to work with us”, she stated, including that the UN is “in conversation” with such know-how corporations. Many social media platforms have dedicated to selling Pause, whereas additionally scaling up their efforts to halt the circulation of misinformation.