Meadow Walker is signed to DNA Models in New York and kicked off the 12 months with an advert marketing campaign for Proenza Schouler’s Pre-Fall 2021 assortment, adopted by the label’s runway present at New York Fashion Week.
Meadow Walker opened Givenchy’s autumn-winter 2021 presentation. Credit: Givenchy
The 10-minute Givenchy video Walker seems in transports viewers to an industrial area that mixes trend with underground nightlife. Male and feminine fashions navigate maze-like steel walkways earlier than Walker is spotlit from above, starting the procession. In the huge area, they stomp to the driving sounds of Robert Hood, a producer and DJ who hails from Detroit and is named one of many founding fathers of minimal techno. The autumn-winter 2021 ready-to-wear assortment options layered silhouettes in principally black and lotions, together with outsized outwear and tailor-made blazers, together with particulars that embrace architectural shoulders and harnesses.
The assortment “is a mix of lavishness and austerity,” Givenchy stated in a press assertion. Credit: Givenchy
“In many ways, this collection is about a constant tension between two worlds. It’s about finding personal meaning in difficult circumstances; it’s about sincerity in what we do rather than strategy,” Williams stated in a press assertion. “We wanted to bring a sense of lived reality alongside precision, elegance and extravagance in the clothing and looks. Ultimately, fashion for us is a way of being, feeling and connecting rather than a game to be played. It’s almost like monumentalising the everyday, filling it with emotion — like music you can wear.”
Layered appears to be like with outsized outerwear had been punctuated by skin-revealing knits and attire. Credit: Givenchy
Williams — who is understood for his streetwear model 1017 Alyx 9SM, in addition to his work for Lady Gaga’s Haus of Gaga — was appointed Givenchy’s artistic director final 12 months after Clare Waight Keller stepped down from the function. The French luxurious label’s first marketing campaign underneath Williams’ route was launched for the spring-summer 2021 assortment and featured the imagery of Williams’ longtime collaborator, British photographer Nick Knight.
The 10-minute movie takes place in an unlimited industrial area with the thumping sounds of minimal techno. Credit: Givenchy
When Williams joined Givenchy, he signaled the route he would take, saying in a press release that he was wanting ahead to transferring the label “into a new era based on modernity and inclusivity.”
“In these unprecedented times for the world, I want to send a message of hope, together with my community and colleagues, and intend to contribute toward positive change,” he stated.