The thought got here to her after a dialog together with her dad Elias Aviles, who has operated his meals truck in Humble, Texas — about 20 miles exterior of Houston — for the previous six years.
When the pandemic hit, the meals truck’s gross sales started to plummet, Aviles mentioned. Because the 2 have an in depth father-daughter relationship, Aviles would typically ask him about his gross sales for the day. He typically would earn $60, $40 or $20 in a day. But this time, he advised her he had made as little as $6 final Saturday.
“When he said $6, it was kind of like are you kidding me?” Aviles advised Source. “So, I just said well we have nothing to lose and I decided to make the tweet that day.”
But Aviles’ social media plea labored — by Sunday evening, the put up had garnered round 2,000 retweets. She advised her father that he ought to begin to put together for a lot of new prospects when the truck opened the subsequent day. Her father did not perceive social media, so he did not know what to anticipate, she mentioned.
When he arrived at his meals truck at eight a.m. on Monday, a line of shoppers already awaited him– some who had been ready as early as 6 a.m., Aviles mentioned.
Business was so busy the meals truck needed to shut down twice — as soon as to restock and once more once they had been utterly bought out. He even recruited his daughter to assist with the orders.
Aviles estimates that greater than 100 prospects got here by way of on Monday throughout her shift.
On Tuesday, the meals truck had already seen one other busy day of shoppers.
Correction: An earlier model of this story included a photograph that incorrectly described a dish from Taqueria El Torito. The picture was of tortas served on the taco truck.