Flipkart Launches Voice Search in Hindi and English

Flipkart Voice Search Launched in Hindi and English to Let Customers Make Purchases Through Speech


Flipkart on Thursday introduced the launch of voice search on its platform to let clients discover new objects by talking about them in Hindi and English. The e-commerce large initiatives that the brand new voice search expertise will allow sooner onboarding of consumers from smaller cities and simplify their e-commerce journey. It can even make the competitors harder for Amazon that launched Alexa-powered voice search on its Android app in March final yr. Citing research performed internally, Flipkart mentioned in a press launch that new-to-Internet customers in India want help in on-line procuring and search for straightforward discovery of merchandise. Both these necessities are aimed to be addressed by the voice search expertise.

Searching by way of voice is 3 times sooner than typing in English and 5 occasions sooner in Hindi, Flipkart mentioned citing unbiased research. Voice search can be projected to assist Flipkart enhance its understanding of latest customers and provides sellers the chance to succeed in new clients.

You can entry voice search both on the Flipkart cellular app or on its cellular website on the preliminary stage. It is on the market by way of a microphone icon that seems when you faucet the search bar on the highest of the Flipkart app or website out of your cellular system.

Once accessed, you need to use voice search to talk both in Hindi or English to seek out related objects on Flipkart that’s claimed to have a pool of over 150 million merchandise throughout over 80 classes.

Flipkart mentioned that it had been step by step rolling out voice search since January this yr and has observed over 5 million queries a day. However, it seems that the expertise is at the moment restricted to Android gadgets as we weren’t capable of confirm voice search on an iPhone or by way of the desktop model of the Flipkart website.

Gadgets 360 has reached out to Flipkart for readability on the rollout. This report might be up to date when the corporate responds.

Meanwhile, you possibly can expertise voice search on an Android telephone by utilizing instructions similar to “kala joota dikhana” (please present black footwear) or “toys for infants.”

How does voice search work on Flipkart?

To allow voice search in Hindi and English, Flipkart mentioned that it deployed numerous technical capabilities together with automated speech recognition, pure language understanding, and text-to-speech for Indian languages, constructed by its in-house engineering and information sciences group. The characteristic permits automated speech recognition as soon as a person offers a command to transform voice into textual content. It then strikes the textual content to natural-language understanding (NLU) to establish the intent and entity from the key phrases given within the command. After that, the key phrases are captured by Flipkart’s search engine to fetch outcomes.

The voice search expertise involves Flipkart simply months after it added a dedicated voice assistant to its grocery app Supermart in June. The firm notably acquired speech recognition startup Liv.ai in 2018 that constructed speech recognition applied sciences in Bengali, Gujarati, Hindi, Kannada, Marathi, Malayalam Punjabi, Tamil, and Telugu.

“As a homegrown e-commerce company, Flipkart understands the heterogeneity of the Indian market and is committed to solving for the next 200 million users online while catering to the needs of all users to make e-commerce more inclusive,” mentioned Jeyandran Venugopal, Chief Product and Technology Officer, Flipkart, in a ready assertion.

Last yr, Flipkart rival Amazon brought Alexa-powered voice search for its clients. That expertise additionally helps Hindi and English queries however is proscribed to the Amazon app for Android gadgets.

Flipkart initially tested voice search to its website again in 2013. That replace was, nevertheless, restricted to a sure variety of customers and was discontinued silently.


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