In 2014, James Bogart purchased his first T-shirt from the cult US streetwear model Supreme. In the six years since, he has acquired each single retail-released tee sporting the label’s iconic field emblem — a set now anticipated to promote for round $2 million.
Bogart’s Box Logo Collection might be introduced as a personal sale alongside an online auction
of different uncommon Supreme gadgets at Christie’s in New York.
The assortment, described by the public sale home as a “holy grail” for Supreme followers and collectors, incorporates 253 completely different
shirts launched between 1994 to 2020 — the complete course of the model’s historical past.
Supreme’s brand and more recent fame
have been constructed by means of social media hype
and shortage. Its garments can solely be purchased on-line or by means of a community of simply 12 shops worldwide — that means the gadgets are extremely coveted, can go for exorbitant costs and infrequently appeal to lengthy traces of shoppers ready in a single day to purchase them.
Bogart’s assortment, which is taken into account the primary full archive of Supreme tees to ever exist, incorporates many gadgets which are inconceivable to seek out, even within the secondary market, stated Christie’s in a press launch.
The Box Logo Collection incorporates 253 shirts spanning Supreme’s total model historical past. Credit: Christie’s
“By the time 2015 rolled around, I had developed a strong interest in the brand, picking up the releases I liked as they dropped. I’ve still got many of those initial purchases in my collection today,” stated Bogart on a website
created for the gathering.
“From that point on, my interest grew into an obsession, and (I) started adding to my collection as often as I could, always looking for the best condition examples I could find… A lot of people don’t think about the non-stop weeks, months, and even years of research and work that it can take to find just one tee.”
The T-shirts in Bogart’s assortment
function colour and design variations of what’s arguably the model’s
Most worthy asset: its easy emblem,
a pink rectangle marked with the phrase “Supreme” that vogue platform Lyst topped the business’s strongest emblem in 2018. The assortment consists of early editions, corresponding to four T-shirts
that function a smaller Box Logo design — launched in 1995.
The 1999 Supreme x WTAPS field emblem t-shirt, one of many label’s rarest gadgets. Credit: Christie’s
Another precious merchandise is a shirt
made in collaboration with Japanese streetwear model WTAPS and launched in 1999. It is believed
that solely about 30 items had been printed, in keeping with Bogart — which might make it one of many rarest Supreme designs. On Grailed,
an internet luxurious market, the shirt is listed at $12,800.
Supreme began as a humble Lower Manhattan skate retailer, opened by British-American entrepreneur James Jebbia in 1994. It has since grown into probably the most sought-after manufacturers in vogue, boasting collaborations with the likes of Louis Vuitton, Lacoste, Nike and Timberland.
Earlier this month, it was introduced that Vans proprietor VF Corp. was buying the brand
for $2.1 billion.
Supreme has famously perfected a gross sales tactic referred to as the “drop” — releasing a restricted amount of recent garments on a weekly foundation, relatively than a complete new assortment each season. The technique, now extensively replicated by conventional vogue manufacturers, prompted lengthy traces at shops and fueled on-line resale marketplaces the place costs skyrocketed.
A skateboard collaboration between Supreme and Louis Vuitton. Credit: Christie’s
The model’s Barbara Kruger-inspired
emblem is so revered it might probably flip virtually something right into a collector’s merchandise. Supreme’s Spring/Summer 2019 collection
included a branded water gun, a espresso maker, a drum equipment, a snorkeling masks and even Band-Aids. When the New York Post ran a Supreme cowl advert in August 2018, newsstands sold out
of the paper by early morning.
Aside from the Box Logo Collection, Christie’s can be placing quite a lot of different Supreme gadgets up on the market. Its “Behind The Box: 1994-2020
” public sale, which opens to bidders December 1, consists of objects like Supreme bicycles, bikes and a limited-edition pinball machine that’s anticipated to fetch as much as $30,000.