In 2014, James Bogart purchased his first T-shirt from the cult US streetwear model Supreme. In the six years since, he has acquired each single retail-released tee sporting the label’s iconic field brand — a group now anticipated to promote for round $2 million.
Bogart’s Box Logo Collection will likely be introduced as a personal sale alongside an online auction
of different uncommon Supreme objects at Christie’s in New York.
The assortment, described by the public sale home as a “holy grail” for Supreme followers and collectors, comprises 253 totally different
shirts launched between 1994 to 2020 — the complete course of the model’s historical past.
Supreme’s brand and more recent fame
have been constructed via social media hype
and shortage. Its garments can solely be purchased on-line or via a community of simply 12 shops worldwide — that means the objects are extremely coveted, can go for exorbitant costs and infrequently entice lengthy strains of shoppers ready in a single day to purchase them.
Bogart’s assortment, which is taken into account the primary full archive of Supreme tees to ever exist, comprises many objects which might be inconceivable to search out, even within the secondary market, mentioned Christie’s in a press launch.
The Box Logo Collection comprises 253 shirts spanning Supreme’s whole model historical past. Credit: Christie’s
“By the time 2015 rolled around, I had developed a strong interest in the brand, picking up the releases I liked as they dropped. I’ve still got many of those initial purchases in my collection today,” mentioned Bogart on a website
created for the gathering.
“From that point on, my interest grew into an obsession, and (I) started adding to my collection as often as I could, always looking for the best condition examples I could find… A lot of people don’t think about the non-stop weeks, months, and even years of research and work that it can take to find just one tee.”
The T-shirts in Bogart’s assortment
function shade and design variations of what’s arguably the model’s
Most worthy asset: its easy brand,
a pink rectangle marked with the phrase “Supreme” that trend platform Lyst topped the business’s strongest brand in 2018. The assortment contains early editions, akin to four T-shirts
that function a smaller Box Logo design — launched in 1995.
The 1999 Supreme x WTAPS field brand t-shirt, one of many label’s rarest objects. Credit: Christie’s
Another invaluable merchandise is a shirt
made in collaboration with Japanese streetwear model WTAPS and launched in 1999. It is believed
that solely about 30 items had been printed, in accordance with Bogart — which might make it one of many rarest Supreme designs. On Grailed,
an internet luxurious market, the shirt is listed at $12,800.
Supreme began as a humble Lower Manhattan skate retailer, opened by British-American entrepreneur James Jebbia in 1994. It has since grown into probably the most sought-after manufacturers in trend, boasting collaborations with the likes of Louis Vuitton, Lacoste, Nike and Timberland.
Earlier this month, it was introduced that Vans proprietor VF Corp. was buying the brand
for $2.1 billion.
Supreme has famously perfected a gross sales tactic often called the “drop” — releasing a restricted amount of latest garments on a weekly foundation, relatively than a whole new assortment each season. The technique, now broadly replicated by conventional trend manufacturers, prompted lengthy strains at shops and fueled on-line resale marketplaces the place costs skyrocketed.
A skateboard collaboration between Supreme and Louis Vuitton. Credit: Christie’s
The model’s Barbara Kruger-inspired
brand is so revered it might probably flip nearly something right into a collector’s merchandise. Supreme’s Spring/Summer 2019 collection
included a branded water gun, a espresso maker, a drum package, a snorkeling masks and even Band-Aids. When the New York Post ran a Supreme cowl advert in August 2018, newsstands sold out
of the paper by early morning.
Aside from the Box Logo Collection, Christie’s can be placing various different Supreme objects up on the market. Its “Behind The Box: 1994-2020
” public sale, which opens to bidders December 1, contains objects like Supreme bicycles, bikes and a limited-edition pinball machine that’s anticipated to fetch as much as $30,000.